BRAND VOICE

Our point of view should always reflect the characteristics established in our core values.

Don't do this

Don't Mention YAC AS AN ANIMAL

Yak

Don't use this phrase ever

Yik Yak

Don't Say Play on words in poor taste

  • YACing Off
  • YAC back at it
  • Men in YAC
  • YAC pot

Do this

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